Rumors of Facebook music service bubbling again
But this all might take awhile. "Facebook Music" is something that has been talked about for months and so far has borne no fruit. Back in October, AllFacebook blogger Nick O'Neill said that he was familiar with someone interviewing for the position as head of Facebook's "music division" and that the social network was already in negotiations with record labels.But rumors of a full-out Facebook music service grew muddled with early reports about the site's "fan pages," which Facebook encourages bands and artists to create as promotional tools. A Wired blog report about Warner Bros. looking for a Facebook application developer likely dealt with the creation of fan pages and surrounding applications, not an iTunes-like music service as blogger Eliot van Buskirk speculated.Facebook's "fan pages" launched in November as part of the company's new social advertising strategy. Since then, the company has created "Facebook Music" and "Facebook Film" hubs to promote the creation of those fan pages and offer tools to musicians and filmmakers who want to build a presence on Facebook. And at this month's South by Southwest Festival in Austin, Texas, Facebook will be throwing parties and developer events not only at the geek-saturated South by Southwest Interactive division but also for the indie confab's music and film festivals.Facebook representatives have stressed that the music and film pages are strictly tied to the fan pages, not any kind of upcoming commerce. "Facebook did not launch any new music or film products in recent weeks," the company said in a statement responding to a request for comment. Facebook "created informational pages called 'Music on Facebook' and 'Film on Facebook' as guides and resources for musicians, bands and filmmakers wanting to create their own Facebook Pages. The ability for musicians, bands and filmmakers to create Facebook Pages has been available since the launch of the Facebook Pages product on Nov. 6." The company also highlighted the fact that it does not have a partnership or formal agreement with iTunes and that any links between Facebook and iTunes are on behalf of developers who have integrated them into their third-party applications.Clearly, Facebook wants to make a play for pop culture, but these latest rumors about big agreements with the record labels aren't much more substantial than the ones we read five months ago.
